Tag: data collection

As we have stepped into the digital world, data science is one of the most emerging technologies in the IT industry, as it aids in creating models that are trained on past data and are used to make data-driven decisions for the business.

With time, IT companies can understand the importance of data literacy and security and are eager to hire data professionals who can help them develop strategies for data collection, analysis, and segregation. So learning the appropriate data science skills is equally important for budding and seasoned data scientists to earn a handsome salary and also stay on top of the competition.

In this article, we will explore the top 10 data science certifications that are essential for budding or seasoned data scientists to build a strong foundation in this field.

Data Science Council of America (DASCA) Senior Data Scientist (SDS)

The Data Science Council of America’s (DASCA) Senior Data Scientist (SDS) certification program is designed for data scientists with five or more years of professional experience in data research and analytics. The program focuses on qualified knowledge of databases, spreadsheets, statistical analytics, SPSS/SAS, R, quantitative methods, and the fundamentals of object-oriented programming and RDBMS. This data science program has five trackers that will rank the candidates and track their requirements in terms of their educational and professional degree levels.

IBM Data Science Professional Certificate

The IBM Data Science Professional Certificate is an ideal program for data scientists who started their careers in the data science field. This certification consists of a series of nine courses that will help you acquire skills such as data science, open source tools, data science methodology, Python, databases and SQL, data analysis, data visualization, and machine learning (ML). By the end of the program, the candidates will have numerous assignments and projects to showcase their skills and enhance their resumes.

Open Certified Data Scientist (Open CDS)

The Open Group Professional Certification Program for the Data Scientist Professional (Open CDS) is an experienced certification program for candidates who are looking for an upgrade in their data science skills. The programs have three main levels: level one is to become a Certified Data Scientist; level two is to acquire a Master’s Certified Data Scientist; and the third level is to become a Distinguished Certified. This course will allow data scientists to earn their certificates and stay updated about new data trends.

Earning a certification in data science courses and programs is an excellent way to kickstart your career in data science and stand out from the competition. However, before selecting the correct course, it is best to consider which certification type is appropriate according to your education and job goals.

To Know More, Read Full Article @ https://ai-techpark.com/top-5-data-science-certifications-to-boost-your-skills/ 

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During the holiday season, consumer expectations evolve at a breakneck speed, the constant change in algorithms is reshaping the digital terrain, and data has become the new gold. It can be a challenging task for Chief Marketing Officers (CMOs) to handle the upcoming turbulence in the ever-evolving business landscape. So, amid this turbulence, a powerful tool that emerges as an ally is artificial intelligence (AI).

AI has taken center stage to understand and aid the demands of marketing leaders and business owners to stay ahead of the curve and ensure a long-term successful business. However, it is essential to future-proof the marketing strategies before we head into the upcoming years.

This article will be a strategic guide to future-proofing your marketing strategies with the help of AI.

2024 AI-powered Marketing Strategies

Marketing leaders believe that in 2024, the marketing landscape will likely continue evolving, with new trends and strategies emerging. Let’s take a glance at some AI-powered marketing strategies that CMOs might find valuable:

Interactive Content

Engaging content is one of the easiest ways to interact with users, as it tends to grab more attention and shares, which often keeps them hooked on your website. Examples of interactive content include polls, AR/VR experiences, quizzes, and shoppable posts.

AI-generated Video Marketing

Video is one of the most dominant forms of marketing, as users are more interested in watching the product than hearing about it. AI-generated visuals in the form of short videos, live streams, and interactive videos capture the audience’s attention and convey the correct message.

Influencer Marketing Platforms

Influencer marketing is steadily rising as marketers believe that it helps to upscale their brand through marketing campaigns by 67% in comparison to not having AI influencer marketing platforms. These AI influencer marketing platforms provide AI-driven analytics to users to get valuable insights into audience demographics, engagement rates, and ROI.

Privacy-Centric Marketing

The foundation of contemporary marketing is ethically trained AI, which provides unmatched accuracy in customer-centric monetization and communication. Businesses need to give user data protection a priority in light of growing privacy concerns. It will be essential to employ tactics like transparent data practices and zero-party data collection, which is the collection of data directly from customers.

To Know More, Read Full Article @ https://ai-techpark.com/marketing-strategies-with-ai/

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