Many of your clients and customers will first research a construction company through its website. That is why optimizing your website for lead generation and conversion is so important.
A high-converting site usually features call-to-actions and forms that capture valuable information. With a tool like WPForms, it is easy to send follow-up emails that are personalized and catered to the specific interests of each form submission.
1. On-Page Optimization
Whether you’re looking for a new construction contractor or are trying to boost your current business, on-page optimization is one of the best ways to generate leads online. The practice of on-page SEO involves improving individual web pages on your website to increase organic search engine traffic, rank higher in SERPs, and improve conversions.
The foundation of on-page SEO is keyword research, which involves identifying the keywords that are most relevant to your industry and the searches that your audience is conducting online. Once you have your target keywords, they must be incorporated into the content on each page of your site. The goal is to help Google understand what each page is about so that it can match it with relevant searches.
A good on-page SEO strategy requires regular monitoring and updates. This includes keyword research, page optimization, analyzing site performance using Google Analytics, and creating a strong social media presence. A high-performing website and SEO marketing plan can differentiate your construction company from the competition, bringing in more quality leads.
2. Content Marketing
As a means of generating leads and building a pool of engaged customers, content marketing is a powerful tool that shouldn’t be overlooked. This involves creating, publishing, and distributing content for your target audience online, which can be done through a variety of channels. This includes blogs, social media, videos, infographics, and podcasts.
To utilize this strategy, you’ll need to develop compelling content that will resonate with your target audience and encourage them to take action. A strong call to action, or CTA, will help you achieve this goal by directing website visitors towards the action you want them to take, such as filling out a form or subscribing to your newsletter.
A CTA can be placed on any page of your site, but it’s important to focus on pages that get the most traffic as these are likely to be the ones that generate the most leads. This can be achieved by conducting research into your most popular pages and identifying which ones make the best use of a lead-generation form.
Lead forms are used to gather specific information from website visitors, including their contact details. They can be found on many types of pages on a website, and are often placed alongside an attractive, conversion-optimized landing page.
3. Social Media
Social media can be a great way to generate leads for your construction company, especially if you use it to promote your services in the right channels. You can also use it to build brand awareness and keep your clients informed about what you are working on at their site. This will help them connect with you more easily and make them feel like they’re not alone in the process.
The best way to do this is by posting content on platforms that are specifically focused on the industry. This can be anything from digital magazines to job sites or even company directories. This will ensure that your ads are seen by the people who need them the most, increasing your chances of generating leads from them.
4. Local SEO
Local SEO is a means of optimizing your website to get better rankings for searches with local intent. Search engines take different factors into consideration when they recognize that a search is local, and the search engine results page (SERPs) look a lot different than a normal SERP.
Adding your business to local directories is one of the most important steps for local SEO. Ensure that your name, address, and phone number are accurate in all of them. You should also include a link to your website design for construction in your listing. In addition, you should monitor reviews on your Google Business Profile and encourage happy customers to leave positive feedback.
When people conduct a local search, they are looking for a specific type of service in a specific location. The best way to attract these prospects is to target local keywords that are relevant to the services you provide and the location of your business.
Google generates local search results based on three things: proximity, relevance and prominence. Proximity is how close your business is to the person conducting the search; relevancy is what kind of products or services you offer; and prominence focuses on customer ratings and reviews.
5. Mobile Optimization
A website’s mobile optimization ensures that it functions well on smartphones. This is a crucial step to improving the site’s user experience, increasing its average time on site and driving more conversions.
When a website isn’t properly optimized for mobile use, it may slow down or crash. This can be frustrating for visitors who want to access information quickly and effectively. In fact, Google has noted that 53% of users will abandon a website that takes more than three seconds to load.
With this in mind, it’s important for contractors to prioritize mobile optimization and ensure that their websites are mobile-friendly. This could include formatting their sites with large buttons, optimizing images to reduce file size and creating navigation links that are easily visible on mobile devices. It can also include incorporating a contact form and making sure that it works properly on mobile devices.
It’s also vital to have a mobile-friendly landing page that focuses on lead generation. This means ensuring that the page has all of the information necessary to convert a visitor into a customer, such as company details, testimonials, services offered, and more. It should also have a clear call-to-action (CTA) that is easy to see and click on.
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