Air Freshener Market Report, Driving Factors, Future Outlook and Growth Opportunities 2023-2028

According to a recent research report by MarkNtel Advisors, the Air Freshener Market Size, Share, Analysis, Future and Forecast 2023-2028 is projected to experience a compound annual growth rate (CAGR) of approximately 3.8% during the forecast period from 2023 to 28. The report provides a comprehensive analysis of the market size, highlighting prominent growth factors, opportunities, challenges, key trends, and outlook on different segments and sub-segments until 2028.

The market study considers the historical period of 2018-21, with the base year being 2022.

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Driving Innovation: Key Market Players Shaping the Future

The research report profiles companies in the Market, ranging from large enterprises with a market share of approximately 50-60%, medium-sized companies accounting for 30-40% market share, to small and emerging firms holding a share of 10-20%. The competitive analysis is primarily based on factors such as their product portfolio, annual revenues, and research and development initiatives.

Top Companies in Air Freshener Market

-Jarden Corporation

-Dollar Tree Inc.,

-Car-Freshener Corporation

-Kobayashi Pharmaceutical Co. Ltd.

-Air - Scent International

-Nidda Healthcare Holding GmbH

-Dabur India Ltd

-Newell Brands, Inc.

-Farcent Enterprise Co., Ltd

-The Godrej Group

-S.C. Johnson & Son, Inc.

-Reckitt Benckiser Group PLC

- Church & Dwight Co., Inc.

-Procter & Gamble Company


In emerging countries, the market growth shall drive through the growing awareness among governments and producers about the flooding need to raise field produce and evaluate the expenditure. Moreover, the expanding concerns on food sustainability across the globe shall lead the government to make massive investments. Hence, based on these factors, the market is likely to achieve an astronomical pace in the forecast years.

Empowering Strategic Decision-Making: Leveraging Market Segmentation for Targeted Strategies and Market Penetration

Within this section of the research report, you will find a meticulous and comprehensive analysis of the Air Freshener Market's size and volume. The analysis is conducted across a range of segments and sub-segments, providing readers with a detailed understanding of the factors that drive market growth within each segment. By exploring these insights, readers can gain valuable knowledge about the specific elements that contribute to the overall expansion of the Market.

By Product Type 

-Spray- Market Size & Forecast 2018-2028, (USD Million)

-Gel Air freshener - Market Size & Forecast 2018-2028, (USD Million)

-Electric Air freshener - Market Size & Forecast 2018-2028, (USD Million)

-Candle Air freshener- Market Size & Forecast 2018-2028, (USD Million)

-Others - Market Size & Forecast 2018-2028, (USD Million)

By Application

-Residential - Market Size & Forecast 2018-2028, (USD Million)

-Commercial - Market Size & Forecast 2018-2028, (USD Million)

-Automotive - Market Size & Forecast 2018-2028, (USD Million)

By Distribution Channel

-Supermarkets/Hypermarkets - Market Size & Forecast 2018-2028, (USD Million)

-Convenience Stores - Market Size & Forecast 2018-2028, (USD Million)

-Online Retail Stores - Market Size & Forecast 2018-2028, (USD Million)

-Other Distribution Channels - Market Size & Forecast 2018-2028, (USD Million)

By Region

-North America

-South America



-The Middle East & Africa

Market Dynamics:

Key Driver: Ever-Increasing Focus on Maintaining Clean & Pleasant Indoor Environments

There is a growing consumer awareness about the importance of indoor air quality as well as its impact on health & well-being. As people spend a considerable amount of time indoors, whether at home, offices, or other spaces, there's an ever-increased emphasis on eliminating unpleasant odors and creating a fresh & inviting atmosphere, which, in turn, is augmenting the demand for air fresheners. In addition, both individuals & organizations prioritize hygiene & cleanliness maintenance in both living & working spaces, where air fresheners play a crucial role in eliminating or masking unpleasant odors that may arise from cooking, pets, smoking, or other sources. Hence, the desire for a clean & fresh environment is also pushing the demand for air fresheners, particularly in bathrooms, kitchens, &  areas where odors are more pronounced. Hence, these aspects are projected to drive the Global Air Freshener Market during 2023-28.

Growth Restraint: Growing Concerns over Environmental Degradation

While air fresheners provide a solution for masking odors and creating a pleasant fragrance, certain aspects of their formulation & usage have raised severe environmental & health concerns, which are creating potential challenges for the air freshener market growth. Some conventional air fresheners contain VOCs (Volatile Organic Compounds) & other potentially harmful chemicals, which contribute to indoor air pollution and might cause respiratory irritations or allergic reactions among sensitive individuals. As consumers are becoming increasingly aware of the potential health impacts, air fresheners that prioritize indoor air quality and have safer formulations are witnessing high demand.

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Answers to Key Questions: Insights Unveiled in the Research Report

  1. What is the estimated CAGR and size of Air Freshener Market during the forecast period 2023-28?
  2. What are the key trends, market drivers, and opportunities of Air Freshener Market?
  3. What are the major restraints inhibiting the growth of Air Freshener Market through 2028?
  4. What are the key strategies implemented by the leading players to sustain the competitive Air Freshener Market?
  5. Who are the key players & stakeholders operating in Air Freshener Market, and what is their significance?

Explore the Report's Framework: Get Oriented with the Table of Contents for a Clear Understanding

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MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.

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