Alana Levine on the latest trends in digital performance marketing

Indeed, compliance serves as the bedrock for responsible growth, BaaS for fintech partnership and your insights have proven to be exceptionally valuable. In this episode of the MarTechCube Podcast, Alana Levine shares powerful insights on driving revenue growth and expanding business opportunities for the company. Tune in now!

Alana is a highly sought-after speaker, an author of insightful articles, and a riveting interviewee. As an industry luminary, her journey is a testament to her unwavering passion for propelling change and innovation in this domain. Complementing her professional journey are her academic accolades, including bachelor's degrees in economics and psychology and a post-graduate degree in finance from McGill University.

Digital performance marketing is a type of digital marketing that focuses on driving measurable results. Businesses that use performance marketing only pay for specific actions, such as leads, sales, or app installs. This makes it a very cost-effective way to reach target audiences and achieve marketing goals.

There are a variety of digital performance marketing channels available, including:

Search engine optimization (SEO): SEO involves optimizing websites and content so that they rank higher in search engine results pages (SERPs). This can help businesses to reach more potential customers who are already searching for the products or services they offer.

Pay-per-click (PPC) advertising: PPC advertising allows businesses to place ads at the top of SERPs or on other websites. Businesses only pay when someone clicks on their ad, making it a very targeted and cost-effective way to drive traffic to their website.

Social media marketing: Social media marketing involves using platforms like Facebook, Twitter, and LinkedIn to connect with potential customers and promote products or services. Businesses can use social media marketing to run targeted ads, share content, and engage with their audience.

Affiliate marketing: Affiliate marketing involves partnering with other businesses to promote their products or services. Businesses pay affiliates a commission for every sale or lead that they generate.

Email marketing: Email marketing involves sending promotional emails to subscribers. Businesses can use email marketing to nurture leads, promote products or services, and drive sales.

Benefits of digital performance marketing

Scalability: Digital performance marketing campaigns can be easily scaled up or down as needed. This makes it a good option for businesses of all sizes.

Listen the Full Podcast @ 

Also Listen On @ 

seers cmp badge